Smart Quill Editorial About the Editor

Interview with Storythings: Artisanal Toast and Other Stories

Posted on May 31st, 2015

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I have long been a fan of Storythings – they are a UK studio that create and develop different ways to tell stories. I’ve seen them work with publishers and film producers, digital start-ups, you name it. And their weekly newsletter is a joy to behold in my inbox every week. So I asked them…

1. What is the coolest story you have worked on?

Our projects are like our children in that it’s impossible to pick a favourite. At Storythings we’ve been lucky to work on an really diverse range of projects with incredible talent involved. If we had put a wish list together 3 years ago of who we’d love to work with we would definitely have have had the likes of Steven Johnson, Gruff Rhys, Jon Ronson – so getting to work with them was a pleasure. At the moment we’re having a lot of fun with How We Get To Next because not only is discovering the people and ideas that are shaping the future a brilliant to be involved in, but we’re also shattering the idea that all innovation comes from white men in San Fransisco in the process.

2. What are the most interesting online pieces you have discovered?

There are fascinating stories every week in our Storythings newsletter but one that stands out is the brilliant story of Artisanal Toast. I don’t want to give any spoilers here but I think I really liked it because when you click a link about a trend for toast cafes in San Fransisco you do so slightly sneering. By the time you finish the story you are anything but. Such a great story. And this week I came across the most amazing podcast about a girl staring through a neighbours window which almost had both myself and my girlfriend in tears. A brilliant story told really well. Oh yes, and the one about how Bing Crosby and The Nazis helped create Silicone Valley. We all all knew that happened, right? Too many good stories, every single week.

3. What is your definition of story?

A narrative that stirs emotion? I think it was Hemmingway who said the best story he ever wrote contained just 6 words “For sale. Babies shoes. Never worn”.