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And Now For Some Magic…

Posted on August 28th, 2011

It felt like Harry Potter had come back to life this summer: what with the film (which was awesome, and a fitting tribute to the end of an iconic series), and the launch of the Pottermore website. Pottermore is being hailed as a “game-changer” in the industry but none of us are quite sure what this means. At the very least it questions the publisher-led approach to ebooks, and it also signals that Rowling’s digital rights are due to be prioristised and exploited by her (new) agency.

Nothing has really come close to Harry Potter in the years during and following publication. Philip Pullman, Eoin Colfer, Christopher Paolini, though bestsellers in their own right, failed to ignite the same sort of hysteria. But there is no doubt that the Harry Potter brand of magical low-fantasy (as opposed to high-fantasy) will make a spectacular return at some point. Two books recently sold to publishers for big amounts of money and they felt almost nostalgic in their references to the boy wizard. Long may he live on!