Book Club Style: The Miniaturist
Posted on April 23rd, 2015
That’s right, the Smart Quill Book Club continues… One of the most lauded debuts in recent years, this month I am discussing The Miniaturist by Jessie Burton.
Interview with Positivitea: Not Just Tea
Posted on April 6th, 2015
An unusual interview this month… Ellie Wharton is a picture book author, editor and consultant. But she also runs a rather remarkable company called Positivitea. As a start-up business based on creative passion, not dissimilar to launching a book, I thought it might be interesting to ask a few questions.
1. What did you do before Positivitea and why did you decide to start it?
I was in the children’s publishing industry for ten years – still am part time – but my motivation for creating Positivitea came when I was unsure of which direction to go next in my career. This is symptomatic of an imbalance in the root chakra. Following a yoga class I went looking for a tea to help balance it and couldn’t find one in any tea section. So I decided to do it myself!
2. What have you learnt about marketing?
That social media is king! Seriously, if you want to get ahead in the world nowadays, it’s the best way to spread the word about your business. As far as marketing itself goes, say yes to every opportunity where you can promote your brand. Also carry truth and integrity in everything you do, that’s simply the best tool you have when trying to sell a product. People buy into your passion and real passion can only come from a place of honesty. Also know your market and your product inside out!
3. What achievement are you most proud of?
Probably getting the teas into my favourite yoga studio – Indaba in Marylebone – that was a real coup as it served as an affirmation for me that I had done the right thing in starting the company in the first place. Since then it has been a roller coaster of fantastic experiences and connection made within the wellness and yoga community, we’ve even got a date at the palace!